How do I Implement Live Chat into my Website, and What are the Benefits?
October 31, 2018
Customer engagement is a crucial aspect of every business. When customers have issues or seek clarification, they want to know how they can easily contact you. This is why a lot of businesses that genuinely care about the welfare of their customers have begun to integrate live chat software into their websites.
Although traditional means of communication such as customer care lines and emails are still in use, the focus is slowly shifting away from them towards live chat services. In this article, we will be highlighting how to integrate live chat services into your website and how it can benefit your business.
Integrating live chat services into a website
Install the live chat code
There are a number of live chat services available on the internet. Purchase one of them, install the code on your website and create a plan. The reason why it’s important to have a plan is to ensure that you know what to expect from the live chat service.
Customize and setup your live chat
You need to modify the live chat service so that it synchronizes perfectly with your website. Take your time through this process and do not rush. By the time you are done, make sure that the design looks appealing.
Train your chat agents
Your chat agents should be well trained on how to interact professionally with your customers via the live chat service.
Measure and improve
It is very crucial to your business that you constantly measure and evaluate the effectiveness of your live chat service and your chat agents. Your live chat team should be designed in such a way that everyone knows that they are accountable and are subject to evaluation at a particular point in time.
Benefits of live chat services
Increased retention and loyalty
Customers who have made use of websites with a live chat feature which listens and helps the customers tend to return to those websites than websites that do not have a live chat feature.
Discover and fix the problems of your customers
The texts from live chat conversations with your customers can be saved and analyzed at regular intervals to know what the common concerns of your customers are and how to fix them.
Live chat can save you money
While live chat services are not free of charge, utilizing them can help you to reduce the overall cost of running your business in the long run.
At Design X Global, the focus is on excellence. We focus on how to get you more sales by ramping up your digital activities and by increasing your digital presence.