Commercial relationships are very delicate relationships and are usually based on trust. If you are a business owner with a website, the most important point you want to pass across to potential customers visiting your website for the first time is that they can trust you.
Since you are operating in a virtual space and your potential customers cannot see you physically to assess you, what they are going to assess is your website to see if it is trustworthy enough. If they are not comfortable with the kind of impression your brand has on them, they are going to leave your website.
In this article, we will be giving you details on how you can convey a sense of trustworthiness through your website to potential customers.
It is very important to regularly assess the type of advertisement that is displayed on your website. Although ads can generate more revenue for your company, if a potential customer views your website and sees that it is filled with ads, it may give your website a ‘spammy’ feel and might discourage them from visiting again.
Ensure that your domain name conveys professionalism. If your domain name is unprofessional, customers may have a hard time taking your brand seriously.
Your contact information should be available on your website. It should also be placed where anyone visiting your website for the first time can easily see it. The advantage of having your contact information on your website is that customers know that they can easily get in touch with you if they have to. They are also assured that you are not hiding anything from them.
Social proof is an icon on a website that shows the number of people that trust your website. You can utilize social proof by showing the number of your Facebook or Twitter followers on your website. When first-time visitors see the number of people that already trust in your brand, they are more inclined to do the same too.
If there are certain brands you have worked with in the past or if there is a company you are in partnership with, you should ensure that you display their logo on your website. By leveraging their brands, you are showing your potential customers that you are as good as these brands are and that they can trust you.
At Design X Global, the focus is on excellence. They offer a large array of services including; Website Optimization, Application Development, Digital Marketing and ICO Development,. Each of these services is designed to optimize your company’s digital footprint.