Before looking at why Instagram stories should be incorporated into a marketing strategy, let’s see what an Instagram story is.
Instagram stories are videos or photos shared with the followers and these would generally vanish after 24 hours unless they are added to the profile as permanent highlights. Instagram can be considered as one of the best marketing tools for businesses looking to increase their brand awareness or visibility of their product or service. According to the Social Media Examiner’s annual report , 69% of marketers in 2018 have planned to increase their budget on the platform. This striking interest is because of the whopping 800 million active users popular with the younger generation. Instagram should be a part of your marketing strategy because:
As mentioned earlier with around 800 million active users it provides businesses a huge opportunity to expand their presence. Out of the 800 million active users, 500 million use it on a daily basis and 38% of them check the site multiple times in a day according to Instagram. With these astounding numbers every business should include a dedicated Instagram strategy in their marketing strategy.
Perfect platform for story telling
Businesses can have conversations with their target audience and can convey messages through Instagram stories. For instance, by employing photos and videos through the platform, they can convey how their products or services have helped change the lives of people. Stories create an impression on the users and it is more likely to get registered in their minds. For this to succeed, it is of paramount importance for companies to create quality content that can be shared with target group on regular basis.
Works for all sizes
Business both big and small can utilize Instagram stories to improve their visibility. Big companies with a huge marketing budget and a family owned business, both can use the platform to make their presence felt and talk about their offerings. The marketing team should be active on the platform and constantly post to engage the users.
Businesses can engage users and drive traffic to their required destination by posting stories, running polls, etc. which the users can relate to; thereby grabbing the user’s attention.
Partnering with Influencers
When it comes to social media, Influencers play a major role in promoting any brand. Influencers are celebrities who have a certain following and the followers generally tend to listen to what the Influencers have to say. A good influencer can spread the word about your product or service and can make it visible to all his or her followers. As the followers believe and trust the influencer, they begin to trust the product or services he or she promotes. Predominantly influencers work with brands that they can already relate to in term
s of who they are and what they do and incorporate the brand’s message in the content they share with their followers. Businesses can partner with Influencers and see the difference in terms of reach and in most cases they would get the ROI.
Keep track of Competitors
As most of the businesses are already using Instagram stories, your business can track what the competition is up to. You can see what they are posting, how frequently they are posting and how they are engaging their followers. Most of the brands are also launching their products or services on Instagram. This helps you keep track of what the competition is doing and what your business has to do to cope up with them.
Consistent Instagram stories will help with the organic reach “Accounts with active stories tend to show up higher in the searches and number of stories shared along with increased engagement helps with organic search” says Nitish Movva from DesignX Global. Businesses should leverage Instagram stories to increase their presence and improve engagement with the potential customers.