SEO is the acronym for Search Engine Optimization. It is a marketing technique utilized by website owners in order to ensure that their website ranks high, is seen earlier or appears more frequently in the unpaid search results of popular search engines such as Google, Bing, Yahoo etc. These results may also be described as natural or organic.
SEO involves using both technical and creative methods to drive traffic and increase the awareness of users concerning your website. It may target different aspects of search results such as images, videos, news, academic articles etc.
Although there are various means through which your website may derive traffic, the primary and most popular method is through the use of search engines. They provide unique and targeted traffic to your website.
When people search for specific terms using search queries and the search engine does not list your website in that result because your website has not been optimized, you miss an opportunity to have traffic directed to your website.
Search engines put their users first. This means that when users search for specific terms, by utilizing special algorithms, the search engine aims to provide results that are very high in quality with regards to content and are also quite relevant to what the user is searching for.
It does this by crawling through different websites and scanning them to determine how easy it is to navigate through them and how user-friendly they are. The sites that get more points are ranked higher on the search engine result page.
Here are some important tips that can help you get started on making use of SEO for your website:
Making use of appropriate keywords on your website is a crucial part of SEO. The keywords you should make use of are terms that you think users will use when they are searching for information concerning that topic.
The important places to make use of keywords on your website are the title tags and page headers.
Ensure that you continue to update your website with fresh contents that contain keywords as described above. Updating your website with contents regularly helps to increase traffic to it.
3. Social Media
When you are done creating content for your website, ensure that you share links to the content on various social media platforms such as Facebook, Twitter, Snapchat etc.
4. Create A Site-Map
Creating a site-map for your website makes it easier for the search engine to scan through your website.
5. Monitor Your Website
Monitoring your website helps you discover how well you are doing and if your SEO is effective. You can make use of monitoring tools such as Alexa and Google Toolbar.
For further information on how to get started with SEO, you can check Design X Global. They offer a large array of services including; Website Optimization, Application Development, Digital Marketing AND ICO Development. Each of these services is designed to optimize your company’s digital footprint.