Colors in marketing are considered to be very important as they have a huge role in the one’s decision making a purchase decision. Customers would generally make an initially decision regarding a product with 90 seconds of their engagement and about 62-90% of the judgements are based on color.
Colors in Marketing:
If you have observed the colors used in most of the big brands, you’ll certainly notice strong colors and tend to associate these brands to those colors. For example, people relate to Coca-Cola just by seeing the distinct red color of theirs. Domino’s uses red, blue and white in their logo and people recognize the brand just by looking at the logo with these colors. The usage of these colors is for a specific purpose, the red color indicates “energy” and when you are hungry red is one of the prominent color that you’ll notice. The blue color indicates “trust” and it helps you in believing in the brand.
Color is a very important weapon in the arsenal of any marketing professional. Color can communicate at a subliminal level. Colors can have an impact the decision or judgement of an individual.
Considering colors in Marketing:
One should always consider what is the message one wants to convey to their audience. Does your brand want to be considered as a luxury brand or a youth brand? I you want people to see your brand as a youth brand, you need to look Cool, trustworthy and trendy.
Your business should consider who your target audiences are, their demographics and then plan accordingly what kind of colors they would prefer.
The usage of colors for your brand should be done carefully as they create your brand identity and people over a period of time would associate your brand with those colors.
It is of utmost importance to keep track of regional sensitivities; for example, using the color black might appeal to audiences in North American countries but people generally tend to avoid the color black in south east Asian countries like India. So one should always be sensible while using the colors.
Prepare a strategy on how, when and where what kind of colors to be used. For example, while using CTA button in the website, the text’s color should be different than that of the box where the text would be written.
In conclusion, one should always consider all the factors discussed in the article while thinking of using the colors in marketing. We at Design X Global understand the needs of our clients and also the audiences while designing a marketing plan involving usage of color.