Today most of the customers whom your business caters to, share their experiences through online reviews. Online reviews act as recommendations for other people looking to avail similar product or service. Apart from improving SEO and building customers’ trust, online reviews and ratings makeup a part of Google’s contact markup along with the website.
The online reviews are essential for maintaining the reputation of local businesses as it directly impacts them in the following ways:
Build customer’s trust and become reliable:
When customers buy products or receive services from any company they would either be satisfied or dissatisfied. The customers then share this experience online with the world. Depending on their experience the review might be positive or negative. The customers are likely to give a positive review if they are satisfied with the product or service, which in turn encourages the target audience to try them as well. On the other hand, if the customers are dissatisfied, the company should address the issues on a priority and move towards improving the product or service. The company should not hide or delete the negative reviews as it is imperative to display both positive and negative aspects to let it come across as genuine and believable. This in turn makes the company more reliable and helps establish trust.
Helps in customer’s decision making:
92% of customers read online reviews about the companies and their offerings. The star ratings is the key factor for a consumer to assess any product or service and 88% trust the online reviews and recommendations and the same percentage of people read up to 10 reviews to form a decision. For instance, if you are searching for a restaurant to dine in, the first thing you’ll most probably do is to check for reviews and the ratings the restaurants have, read through several reviews until you make a decision about where to dine. This is probably the same with almost all of the buying decisions in the internet generation. So, online customer reviews are one of the most important factors that are considered while making a purchase. It is important for the companies to take the reviews seriously to build and maintain their businesses successful.
Helps in Search Engine Optimization:
An online review not only helps in getting more business, but also helps in having a better Google ranking. The reviews help your website and also the map listing rank higher on Google as it uses an algorithm to reward the companies who are providing an enjoyable experience to their customers. The positive reviews are directly proportional to the higher rankings on Google. In fact online reviews help in bumping up the ranking up to 10% in the local searches. So, it is necessary for the companies to have positive reviews which can be done by providing good service to the customers.
People trust only reviews and go through several online reviews to make an informed purchase decisions. It is increasingly important to have online reviews for the companies to be reputable and grow their business and customers to trust and rely on to make better purchasing decisions. We at Designx Global, help our clients to manage their digital reputation and help them have good reviews to stay ahead of the competition.