With the widespread usage of search engines the marketing strategies of the companies have changed from they were earlier. Now it is about having good online presence. The presence is basically from organic traffic and search engine optimization. With the continuous evolution of SEO it is important for the business to consider what works for them. A successful SEO strategy would take into consideration both On page SEO and Off page SEO. We will discuss how the On page SEO and Off page SEO can help your overall digital reputation.
On page SEO refers to the things that are done on your website and you have complete control over it.
On page SEO includes the use of
Keywords are an integral part of a good SEO strategy. The usage of keywords in the content and targeting keywords helps in answering the questions that a person searches for online can help your website in building reputation with the search engines.
URLs generally can use your target keyword. It is better to always use a SEO friendly URL and should only use target keywords for better results and these URLs should be redirected if there are any changes to be made in the future.
Meta descriptions are the preview of what you will see on the search results or the preview text one can see when sharing a link on social media. Even though the space is small it is important to do it the correct way. The meta descriptions generally describe the content of the website and it is important to use the right keywords while keeping the content to less than 300 words and should complete the sentence.
Headings are commonly known as H1s and are biggest pieces of text on your webpage. It is important to include the keywords in the headings as the search engine algorithms tend to give more importance to these when they are searching for content.
If there is content that is related and can support to the content on a page it is better to link internally to redirect the audience to the related content. The search engines would consider your site as value provider when the audience goes deep inside your website through internal links. Using internal links makes it easier for Google to crawl your website.
As per studies, users will leave a slow loading page within six seconds. If the bouncing rate is high and if the users are moving to a different website looking for similar information it affects your overall search performance and also your SEO efforts as the search engines will consider that the content in your website is of poor quality.
There are also several things that one should avoid doing while using On page SEO.
On page SEO is the most important thing to be considered for the content to be seen on the internet. One should make sure that all the aspects of On page SEO to get noticed by Google when a user searches for content.
Off page SEO is the overall quality of the website and the value the website provides. For example, if you are looking for new running shoes and see an advert about the new Nike shoes on the internet and also one of your friend suggested the same you might end up buying the same shoes. The websites that are referred by more websites have better ranking in the search engine algorithms. There are several methods in promoting your website-
Social Media marketing is an important part of Off page SEO. Having a strong social media presence and sharing your content and engaging with your audience on a consistent basis can help your overall SEO strategy by being visible on the search results.
Google search engine generally crawls through the internet to find links that takes back to your webpage and positions these links accordingly. The backlinks are an important part of any SEO campaign and can be acquired by from relevant sources. One of the ways of building these links is by reaching out to websites or influencers who can provide you with a back link that can be directed to your website. This can help you in people trusting your page as a qualitative site and also helps in ranking better on the search results.
One can increase their brand exposure by guest posting on several relevant websites and blogs. By contributing to other websites give you an opportunity to get some valuable backlinks. It should be done on a consistent basis so that people would start noticing your brand and also should keep in mind that overdoing it might seem as spamming which isn’t good for your strategy.
Listing on several places like craigslist, yelp and other relevant websites can help your target audience find you. Listing can also help you in increasing online exposure.
Off page SEO is about how much users’ value and trust your website and can have a huge impact in your audience choosing you over competition.
An effective SEO can be achieved by creating quality content and also by creating better overall user experience. Search engines consider all the above factors when they crawl the internet looking for information when a search is performed. Making sure both the On page SEO and Off page SEO are done properly and on a consistent basis can help you achieve your SEO goals.