It is the year 2018 and there are more than 1 billion websites in the online space. This implies that more websites have to compete for visitors and top rankings on the result page of search engines. This saturation is also why digital marketing is everyone’s favorite thing to say now.
Online companies throughout the world are shifting from traditional marketing to digital marketing in order to get more people to visit their websites and check out the goods or services they have to offer.
PPC which is an acronym for pay-per-click, is one of the means through which website owners increase traffic to their website. In this article, we will be going into the details of PPC and show you exactly how it works and if you should consider utilizing it as a digital marketing method.
What is PPC?
Pay-per-click is a method of online marketing whereby website owners or advertisers pay a certain amount of money every time their ads are clicked. Basically, the advertisers are buying traffic or visits to their websites instead of earning those visits via ‘organic’ methods.
When it comes to PPC, one of the most popular forms is search engine advertisement. What this means is that an advertiser pays the search engine for certain keywords. Such that when those keywords are searched for, a link to the advertiser’s website also appears on the search result page. Every time this advertised link is clicked, the advertiser pays the search engine.
How does PPC work?
Google Ads is one of the most popular and effective means of PPC advertisement in the world. Google Ads allow advertisers to place ads on Google’s search engine. Making use of Google as a means of PPC advertisement is more profitable than other search engines because Google is the biggest search engine in the world. More people tend to see your ads and this increases the chance that they will click it and visit your website.
Before you pay Google for that PPC ad, you need to do the following:
PPC keyword research
Although keyword research takes a lot of time, it is also very crucial. An effective keyword list is one that is relevant, exhaustive and expansive.
Have a plan to manage your PPC campaign
When you are done selecting the keywords that are relevant to your business, you need to have a plan to manage your PPC campaign from time to time. At certain intervals, you need to regularly add more keywords, review the costly keywords and refine your landing pages.
If you are still wondering if PPC will prove to be an effective means of digital marketing for your business, yes it will and you should try it out.
At Design X Global, the focus is on excellence. They offer a large array of services including; Digital Marketing, Website Optimization, Application Development, and ICO Development. Each of these services is designed to optimize your company’s digital footprint.